Irving Tissue developed The Renewable Forest Project® initiative and the corresponding RFP® logo to signal our strong continuing commitment to environmental sustainability and to help consumers, like you, learn about household paper products made of 100 percent new wood fibre, including quality bathroom tissue, facial tissue, paper towels and napkins. Because all North American tissue products – including recycled ones – start with a tree, new wood fibre choices from sustainably managed forests can also be a sound environmental choice. Read on to learn more.

 
 


 
 

Trees are a renewable resource; those that are used can be replaced with healthy new growth. Household paper products that use new or recycled wood fibre all start out as trees.
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Renewables
Did you know that paper products made with either new or recycled fibre all start with a tree? Trees are the renewable resource that all household paper products – using new or recycled wood fibre – come from. But, to our knowledge, only new wood fibre can be traced back to well-managed forests.

Only about 10 percent of the world's forests are certified to a recognized forest certification standard. That is why we believe it is important to know about companies like us that have made a commitment to healthy forests and sustainability certification standards that assure you environmental claims made on packages are accurate.

All of the wood fibre used to manufacture Irving Tissue household paper products like bath tissue, facial tissue, paper towels and napkins comes from fibre that meets the sourcing requirements of the SFI® program. In addition, we also have SFI Chain-of Custody certification at Irving Tissue mills.

The Sustainable Forestry Initiative (SFI®) is one of the world's accepted forest certification systems. It is an independent, third-party certification program with non-profit charitable status. It is a comprehensive science-based forest certification system with one rigorous standard for all members no matter where they are located. Companies certified to the SFI standard must undergo annual audits by third-party certification bodies in order to maintain their certification. To learn more visit www.sfiprogram.org.

By using new wood fibre from responsibly managed forests we can provide you with quality paper products that are soft and strong, as well as an environmentally responsible choice.
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Responsible forest management is an important contributor to a sustainable environment and healthy forests for our future.
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Forest
Recognized certification programs such as SFI® tell you that the household paper product you are buying originates from a well-managed forest.

The SFI® logo on an Irving Tissue product means the fibre used in our products meets the rigorous sourcing requirements of the SFI®. SFI® is committed to continuously improving sustainable forest management across North America and supports responsible purchasing world-wide. Visit www.sfiprogram.org to learn more about SFI® and how fibre used in the products it has certified meets the sustainability requirements.

To view our audit report on SFI certification, click HERE.
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The Irving Tissue Renewable Forest Project® initiative is a consumer education initiative that includes representatives of Irving Consumer Products Limited (Canada) and Irving Consumer Products, Inc. (USA) recruited to expand and enrich the delivery of helpful information to consumers like you.
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Project
By displaying the RFP® logo on products made by Irving Consumer Products Limited (Canada), or under its direct or indirect control by Irving Consumer Products, Inc. (USA), in conjunction with J.D. Irving, Limited, we are telling consumers that the products have been made with 100 percent new wood fibre that does not come from a high conservation value area such as Boreal Forests and that meets the sustainability requirements of the SFI® certification program. We believe this will help consumers make the purchase choices that are right for their lifestyle.
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Facts About Paper

RFP® Paper Products
Irving Tissue products that carry the RFP® logo are made from new wood fibre. The RFP® logo also means no fibre is sourced from high conservation value areas such as Boreal Forests.

Our bathroom tissue products are hypoallergenic, plumbing-friendly, septic system safe, and contains no inks, perfumes, lotions and no fragrance added. Facial tissue, paper towels and napkin products are free of fragrance, perfumes, or lotions.

Not all paper products are made from 100 percent new wood fibre from trees that meet the sustainability requirements of recognized certification programs, like our products that display the Renewable Forest Project (RFP®) logo. For example, such products can be manufactured from new wood fibre that does not meet the sustainability requirements of a recognized certification program. Or, these products may be made from recycled fibre from sources which, to our knowledge, are not traceable.

 


 

 

 

Paper Towels

Our paper towel products that carry the RFP® symbol are made from new wood fibre from trees that meet the sourcing requirements of the SFI&reg certification program, and with no recycled content. Natural substances can be added to strengthen the product, and patterns are often imprinted into the paper towels to increase the absorbency.

Our strong and absorbent towels can tackle any household chore. They can be used for large spills, polishing faucets or simply wiping countertops. No fragrances are added to our towels and they can help reduce the spread of germs with one swipe.

Not all paper towels are made from 100% new wood fibre from trees that meet the sourcing requirements of the SFI&reg or similar recognized certification programs, like our products that display the RFP® symbol. For example, paper towels can be manufactured from new wood fibre that does not meet the sourcing requirements of a recognized certification program. Or, paper towels may be made from recycled fibre from sources which, to our knowledge, are not currently traceable.

 

Facial Tissue

While fabric handkerchiefs were once the norm among consumers, now the facial tissue carton is found everywhere in North American households.

Facial tissue or paper handkerchiefs are designed to be softer than bathroom tissue –although the bathroom tissue product is sometimes still used by consumers interchangeably for facial.

Our facial tissue products that carry the RFP® symbol are made from new wood fibre from trees that meet the sourcing requirements of the SFI&reg certification program, and are hypoallergenic, biodegradable, and contains no inks, perfumes, lotions and no fragrance added.

Not all facial tissue is made from 100% new wood fibre from trees that meet the sourcing requirements of the SFI&reg or similar recognized certification programs, like our products that display the RFP® symbol. For example, facial tissue can be manufactured from new wood fibre that does not meet the sourcing requirements of a recognized certification program. Or, facial tissue may be made from recycled fibre from sources which, to our knowledge, are not currently traceable.

 

Napkins

The paper napkin or serviette has largely replaced the cloth version of this product in North America. Our napkin products that carry the RFP® symbol are made from new wood fibre from trees that meet the sourcing requirements of the SFI&reg certification program, and come in a variety of formats from light luncheon to formal dining size.

Not all paper napkins are made from 100% new wood fibre from trees that meet the sourcing requirements of the SFI&reg or similar recognized certification programs, like our products that display the RFP® symbol. For example, paper napkins can be manufactured from new wood fibre that does not meet the sourcing requirements of a recognized certification program. Or, paper napkins may be made from recycled fibre from sources which, to our knowledge, are not currently traceable.

 

Bathroom Tissue

Two-ply bathroom tissue is the standard in most North American households but this product may also be found in one-ply or three-ply versions, with various embossed patterns, in a variety of colours or prints, and with or without additives to provide moistness or fragrance. Bathroom tissue differs from facial tissue in that it is designed, for the most part, to decompose in septic tanks. Our bathroom tissue products that carry the RFP® symbol are made from new wood fibre from trees that meet the sourcing requirements of the SFI&reg certification program, and are hypoallergenic, biodegradable, plumbing and septic safe, and contains no inks, perfumes, lotions and no fragrance added.

Not all bathroom tissue is made from 100% new wood fibre from trees that meet the sourcing requirements of the SFI&reg or similar recognized certification programs, like our products that display the RFP® symbol. For example, bathroom tissue can be manufactured from new wood fibre that does not meet the sourcing requirements of a recognized certification program. Or, bathroom tissue may be made from recycled fibre from sources which, to our knowledge, are not currently traceable.

Responsible Forest Management

Irving Tissue developed the Renewable Forest Project® initiative to educate consumers about new wood fibre products made from fibre that meets the sustainability requirements of recognized certification programs.

The initiative also aims to help consumers understand the overall importance of forestry certification and responsible forest management. The information on this website will help you make informed choices when weighing the environmental benefits of tissue products.

Paper products made with either new or recycled wood fibre all start with a tree.

But, only certified new wood fibre can be traced back to well-managed forests. Only about 10 percent of the world's forests are certified to a recognized forest certification standard. By using new wood fibre from responsibly managed forests, Irving Tissue can provide you with the assurance you have purchased quality paper products that are soft and strong, and from a responsibly managed forest.

Recycling is important. However, recycled paper products cannot be made without trees.

That's why it's also important to support companies that have made a commitment to growing trees responsibly and sustainably in pursuit of healthy forests for the future.

FAQ



J.D. Irving, Limited is a diverse family-owned company with operations in Canada and the United States. The company is internationally recognized for its efforts in ecosystem research and habitat conservation and is a Canadian leader in reforestation. As part of the company's commitment to responsible forest management, J.D. Irving, Limited has planted over 944 million trees in the past 50 years. Since 2001, 100 percent of the forests owned and/or managed by J.D. Irving, Limited have been certified by The Sustainable Forestry ("SFI"). SFI's forest certification standard is based on principles that promote sustainable forest management, including measures to protect water quality, biodiversity, wildlife habitat, species at risk, and forests with exceptional conservation value.

For more information on our commitment to Responsible Forest Management, please visit the links below:

Forestry & the Environment
Healthy Forests for the Future
Science for Forest Health
Irving Conservation Areas
Award-Winning Environmental Performance & Conservation
Parks and Eco-Education Programs
 

What do you mean when you say that all new wood fibre used to make Irving Tissue products meets the requirements of the SFI® certification program?

This means that Irving Consumer Products Limited (Canada) and Irving Consumer Products, Inc. (U.S.A.) in conjunction with J.D. Irving, Limited adhere to standards of practice for sustainable renewal of forest resources and follow guidelines for sustainable forest management according to the Sustainable Forestry initiative (SFI®) certification program, including measures to protect water quality, biodiversity, wildlife habitat, species at risk and forests with exceptional conservation value. To learn more about tree growing at J.D. Irving, Limited visit: www.jdirving.com  



What is the Sustainable Forestry Initiative (SFI®)?

The SFI® is one of the largest and most widely accepted forest certification systems in the world. It is an independent, third-party certification program with non-profit charitable status and is supported by environmental groups.

In order to be certified to the SFI® forest management standard, companies must be assessed by third-party, accredited auditors to ensure they meet the SFI® standard's rigorous requirements according to over 100 indicators.

The SFI® logo on our tissue products means the fibre used to manufacture them meets fibre sourcing requirements of the SFI® program, and come from well-managed forests. To learn more about the SFI® certification standard visit: www.sfiprogram.org

"SFI® supports the work of the Renewable Forest Project® initiative as an important educational contribution to the responsible management of healthy forests." Kathy Abusow, President and Chief Executive Officer of the Sustainable Forestry Initiative (SFI Inc.)



Partners in the Renewable Forest Project® initiative. Who are we?


Irving Consumer Products Limited was founded in 1988, and since then has grown to become one of North America's leading manufacturers of household paper products. The Irving Tissue head office is located in Dieppe, New Brunswick, Canada.

J.D. Irving, Limited is a diverse company with operations in Canada and the United States. For over 125 years its focus has been on providing quality service and products to customers around the world. The company is recognized by the Canadian Council on Ecological Areas for its efforts in ecosystem research and habitat conservation and is a Canadian leader in reforestation. Irving operates only in the Acadian Forest, not in the Boreal Forest region of eastern North America. The head office is in Saint John, New Brunswick, Canada.

Irving Consumer Products Limited (Canada) and Irving Consumer Products Inc. (USA) in conjunction with J.D. Irving, Limited support the Renewable Forest Project® initiative by:

- Investing in consumer education about new wood fibre from well-managed forests and making a commitment to continuously improving the communication with consumers by conducting quarterly reviews of guidance notes and checklists provided by the independent Advisory Board as well as audits of feedback gathered through the online SHARE YOUR THOUGHTS section of this website;

- Maintaining open communication on related environmental matters with interested parties, both inside and outside the industry; and,

- Sustaining procedures for verifying that all new fibre used in its products come from certified, responsibly managed forests.



Is the RFP® logo only used on Irving Tissue products?


Yes. The RFP® logo is a trademark of Irving Consumer Products Limited. Only products that are manufactured by Irving Consumer Products Limited (Canada), or under its direct or indirect control, in conjunction with J.D. Irving Limited, display the RFP® logo.

When you see the RFP® logo on our products you have the assurance they were made from 100 percent new wood fibre. The RFP® logo also means no fibre is sourced from high conservation value areas such as Boreal Forests, and that no recycled wood fibre is used in the manufacture of our tissue; this ensures they meet our standards for quality and softness that consumers have come to enjoy, while supporting responsibly managed forests.

For the parts of our products that do not require softness, we use recycled materials. The cores used in the rolls of bathroom tissue and paper towels, as well as the cartons used for facial tissue, are all made of recycled fibres.

The Renewable Forest Project® welcomes your feedback.

Please take a moment to help us better communicate the facts about new wood fibre, forest certification, and responsible forest management by answering these short questions:

This website makes it clear that all household paper products made with new or recycled wood fibre all start with trees and so it is important that all trees used be managed with due care for the future.

 

This website helped me understand why responsible forest management is important and why I should look for a certification standard like SFI&reg.

 

This website helped me understand the different environmentally responsible choices among the household paper products I buy.

 


 
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